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Fast Fashion

Fast Fashion has gotten a lot of buzz recently. Hasan Minhaj devoted an entire episode of The Patriot Act to it. CBC did a documentary on fast fashion, called Fashion’s Dirty Secrets. There have also been books published on fast fashion, like Fashionopolis by Dana Thomas or Over-Dressed by Elizabeth Cline.

Zara is often the brand people think about when they think of fast fashion. It is the world’s largest fashion brand, producing more than 450 million items in 2018.[1] Zara was a pioneer in fast fashion, and it has changed the apparel business paradigm. Other retailers have since gotten on board.

Essentially, under the model of fast fashion, brands take designs from top-tier fashion designers. Then they produce a cheaper version with worse fabric and sell it at low prices to middle-market consumers.[2] It’s called fast fashion because production and sales have been sped up.[3] Between 2000 and 2014, the number of garments doubled: 100 billion garments are now produced annually.[4] That amounts to fourteen new garments annually for everyone on the planet.[5]

In a way, fast fashion has democratized or massified fashion – bringing high design to regular consumers. But fast fashion has also caused a lot of problems

As a result of fast fashion, we have lots of poor-quality clothes and we don’t wear them for very long. On average clothing is worn seven times before being disposed of,[6] mostly to landfill. Shoppers buy five times more clothing now than they did in 1980.[7] In 2018, the average consumer bought 68 garments.[8]

French designer Jean Paul Gaultier has said: “The system doesn’t work… There aren’t enough people to buy them. We’re making clothes that aren’t designed to be worn. Too many clothes kills clothes.”[9]

Offshoring and the Fractured Supply Chain

Another important change, to set the context, has been the globalization of clothing supply chains. This change is often called “offshoring”, which basically means relocating factories in countries with low labour costs. Offshoring has changed the industry dramatically over the last thirty years. In 1991, 56.2% of all clothes purchased in the United States were American-made. By 2012, it was 2.5%.[10]

And today that supply chain is not only offshore, it’s also fractured. Fabric is woven and dyed in one place, cut in another, sewn somewhere else, and then zippers and buttons are attached in another location.[11] Brands rarely own the factories that make their clothes. They contract to suppliers, who often subcontract to other suppliers.

Together, this creates challenges for ensuring workers’ safety and rights. And that matters: “fashion employs one out of six people on the globe, making it the most labor-intensive industry out there – more than agriculture, more than defense. Fewer than 2 percent of them [garment workers] earn a living wage.”[12]

The fashion industry’s supply chain has roughly six stages:

1. Planting and harvesting the raw materials (e.g., cotton)

2. Weaving the fibre into cloth

3. Finishing and shipping the cloth to distributors

4. Producing the garments

5. Shipping finished products to the warehouse

6. Distribution from the warehouse to the storefront

Within each of these stages, there can be different steps. For instance, dyeing isn’t included in here, but it will occur in most cases. For blue jeans the supply chain will also typically include distressing at a washhouse. These steps may occur in different locations.

Sweatshops

The garment industry has had sweatshops since the Industrial Revolution. In the 1830s, the invention of the lockstitch sewing machine made possible mechanization of clothes-making.[13]

Cotton mills in particular were horrorscapes. Both Karl Marx and Friedrich Engels wrote about the conditions they observed in cotton mills, where death, mutilation, rape, and illness were common. Engels was so horrified by what he saw that he called mill work a new form of enslavement.[14]

One of the most famous incidents in historical sweatshops was the Triangle Shirtwaist Factory fire, which took place in 1911. 146 employees died in that fire (123 women and 23 men). The Triangle Shirtwaist Factory fire was NYC’s worst workplace disaster until 9/11.[15]

After a lot of activism, workers’ protections were introduced. In America, Frances Perkins, Labour Secretary under FDR, introduced a number of legislative protections for workers, which cleaned up the manufacturing industry.[16]

Unfortunately, when production moved offshore in the 1990s, “the old-style sweatshop system came roaring back to life.”[17] The EU is still a major apparel exporter, but most garments are exported from Asia. China is the top apparel supplier, followed by the EU, Bangladesh, Vietnam, India, Hong Kong, and Turkey.

Offshore sweatshops today look a lot like the sweatshops of the 1800s and early 1900s. They are hot, unsanitary, dusty, and unsafe. There is often no food or clean drinking water. Workers work long hours for low wages. They often don’t get breaks and are forced to work overtime for no pay. Buildings are often locked. Workers sometimes can’t talk to each other. And as most workers are women while most supervisors are men, sexual assault and rape is endemic.

In wealthy countries like the US and Canada, there are domestic sweatshops, too. When the FDR-era reforms got rid of legal sweatshops, sweatshops became less common – but they didn’t disappear entirely. There are still sweatshops in wealthy countries, but they exist illegally and are run by organized crime. Because of their illicit nature, these sweatshops are also hubs for human trafficking and money laundering. [18] Domestic sweatshops are a particular problem in the US, and especially LA, because of the large undocumented immigrant population. About half of the apparel manufacturing workers in LA are estimated to be undocumented workers who make as little as $4 per day.[19]

Rana Plaza

Beyond the generally shitty working conditions, there are still frequent sweatshop disasters on the same scale or larger than the Triangle Shirtwaist Factory fire.

One of the most famous ones took place in Bangladesh in 2013. On 13 April 2013 there was an explosion at the Rana Plaza garment factory. It ripped a hole in the wall. Engineers wanted to condemn the building immediately, but the owner refused.[20] The next day, workers returned. The power went out and, as backup generators went on, the building began to quake. Then, “It went down.”[21] Rana Plaza was the deadliest garment factory accident in modern history. 1,134 people died and another 2,500 were injured.

The infuriating thing, though, is that it was the third high-profile sweatshop disaster in Bangladesh within three years. A December 2010 fire at the That’s It Sportswear garment factory killed 29 and injured more than 100. Gap had just finished inspecting the factory.[22] In November 2012, a fire at the Tazreen Fashion factory killed at least 117 and left 200 injured.[23] Sears, Walmart, and Disney products were produced there. Overall, between 2006 and 2012, more than five hundred Bangladeshi garment workers died in factory fires.[24]

After a 2010 fire, NGOs created the Bangladesh Fire and Building Safety Agreement. It went unsigned until winter 2012.[25] Then, a handful of companies signed on when ABC News ran a story on the 2010 fire. Most other brands did not act until after the Rana Plaza explosion. And even then, a number of brands went with a watered-down voluntary agreement called the Alliance for Bangladesh Worker Safety, which was not legally binding.

There have been some changes since Rana Plaza, but unsafe sweatshops still exist there.[26] And as of 2017, 95% of buildings in Dhaka still do not have a fire exit. A recent study found that firms support factory safety but aren’t willing to increase prices, so factories have to absorb these costs themselves. And although the incidence of sweatshops went down after Rana Plaza, there are still problems of low wages, long working hours, overtime, abusive supervision, and union busting. The optimistic way of framing this is that activism and public pressure can work, but it needs to be sustained in order to really generate progress.

A garment factory fire in New Delhi killed 43 people in December 2019.

Child Labour

The garment industry is also a hotbed for child labour. Child labour has been an unfortunately common practice in the apparel industry going back to the advent of mechanized clothing production. Lots of sweatshops have children working in them.

For example, in 2016 “H&M, Next, and Esprit were found to have Syrian refugee children sewing and hauling bundles of clothes in subcontracted workshops in Turkey.”[27]

Sometimes children are lured from their homes to work in sweatshops. For instance, a report by the Centre for Research on Multinational Corporations (SOMO) and the India Committee of the Netherlands (ICN) found that: “recruiters in southern India convince parents in impoverished rural areas to send their daughters to spinning mills with promises of a well-paid job, comfortable accommodation, three nutritious meals a day and opportunities for training and schooling, as well as a lump sum payment at the end of three years.” (from the Guardian) But in reality, “Girls and young women are being lured from their home villages by false promises and are working under appalling conditions amounting to forced labour” (SOMO and ICN).

Bangladesh, China, Egypt, India, Pakistan, Thailand, and Uzbekistan are particularly notorious for child labour in the textile and garment industry.

Child labour occurs at different phases of the supply chain, from the production of cotton seeds (Benin), cotton harvesting (Uzbekistan), yarn spinning (India), and “cut-make-trim” garment production in factories (Bangladesh). An investigation by SOMO found that 60% of the workers at spinning mills in India were under 18 when they started working there (the youngest workers were 15).

Forced and child labour in Uzbekistan’s cotton industry is particularly egregious. “Every year […] approximately 1m people – including teachers, doctors and students – are dumped in Uzbekistan’s cotton fields to pick “white gold”. They are taken from their jobs and their schools, sometimes threatened with expulsion or dismissal or physical violence, and compelled to meet quotas to help the government earn some hard cash.” (From the Economist) This is a unique case of state-sanctioned mass mobilization of child and forced labour.

The Uzbekistani government sets cotton quotas. If famers don’t fulfil their quotas they can be kicked off of their land. But farmers can’t afford extra farm hands for harvest, so state officials order state employees (e.g. doctors and nurses) and students into the fields. A study by the School of Oriental and African Studies at the University of London found that between 86 and 100 percent of schools in the districts that they studied were subject to compulsory recruitment of children in grades 5-9 (ages 11-14). Students were employed in the cotton harvest for between 51 and 63 days without breaks and under unsanitary, unhealthy, and nutritional conditions.

The Responsible Sourcing Network has convinced 314 companies to pledge to eliminate Uzbek cotton from their supply chains. You can check out the list of brands here. As a result of advocacy efforts, the export of Uzbek cotton has been reduced from 2.5 million bales to 0.7 million bales in the last decade. The pledge was launched in 2011. American Apparel, as of December 2019, still has not signed the pledge. It is one of the last remaining American brands to do so. Polo Ralph Lauren is another non-signatory. I also did not see Roots Canada on the list.

Outside of Uzbekistan, child labour in the garment industry may not be state-sanctioned, but this does not make it any less harmful.

Forced Labour

The fashion industry is also one of the biggest sources of modern slavery. The Walk Free Foundation estimates that $127.7 billion USD worth of garments imported annually by G20 countries are at-risk of modern slavery.

Last year it was revealed that China is operating forced labour camps in Xinjiang province. Uighurs detained in “re-education camps” are reportedly working in factories producing cars, cotton, and clothing. Brands so far have said that they haven’t found evidence that the labour in these factories is forced, but investigative journalism has come to a different conclusion.

Women’s Rights and Sexual Assault

Fast fashion is fundamentally a gender inequality issue. Approximately 80% of workers in the garment industry are women between the ages of 18 and 35.

Rape, sexual assault, and sexual harassment are big problems in sweatshops. For instance, a study by the Fair Wear Foundation and Care International found that 43% of women interviewed in Vietnamese factories said they had suffered at least one form of violence and/or harassment in the last year. Research by ActionAid found that 80% of garment workers in Bangladesh have either seen or directly experienced sexual violence or harassment in the workplace.

So Why Is Everything So Shitty?

Here is where the fractured supply chain comes in: when disasters and abuses like these happen, brands often claim that they are not responsible, that the sweatshops in questions were not authorized suppliers. Basically, big brands have approved suppliers, and those approved suppliers subcontract to sweatshops. When a scandal happens, brands that claim to be sweatshop-free will “often claim they had no idea their “approved” contractors were subcontracting to sweatshops.”[28]

Are Things Getting Better?

Not really, no. These problems are fundamental to how fast fashion works: there is a need to get clothes made really quickly and really cheaply. People and the environment inevitably suffer.

There have been some changes, though. The first industry shift was a move toward supplier codes of conduct. In the mid-1990s, American apparel brands faced criticism over offshore sweatshops. “In response, some started drafting “codes of conduct”: a list of standards that a company expects its suppliers to respect.”[29] Levi Strauss approved fashion’s first code of conduct in 1992.[30]

The independent audits that are used to enforce the codes aren’t great. Visits are often announced in advance. And the monitors themselves have no oversight, so things like bribery can happen.[31] Still, this IS progress. In 1998 about 15% of company codes of conduct included freedom of association and collective bargaining, and now nearly all do. [32]

Another big move is transparency: it is becoming more common for brands to publish supplier lists.[33] Fashion Revolution and other NGOs have been instrumental in pushing fashion brands to be more transparent.

How You Can Act to Promote Human Rights in the Clothing Industry

Fashion Revolution

Fashion Revolution promotes a more ethical and sustainable fashion industry. Their manifesto is pretty holistic (it covers dignified work, fair and equal pay, labour rights, cultural appropriation, solidarity, environmental impact, the throwaway culture, transparency and accountability).

Fashion Revolution was founded in reaction to the Rana Plaza disaster. It is most well-known for publishing an annual Transparency Index. But Fashion Revolution also organizes Fashion Revolution Week and runs the #whomademyclothes and #imadeyourclothes campaigns.

Fair Wear

Fair Wear is an organization that is working to promote worker and human rights in garment production. They focus on the sewing, cutting, and trimming processes because those are the most labour-intensive parts of the supply chain. 133 brands have signed onto the Fair Wear Foundation’s Code of Labour Practices. You can check them out here.

Environment

The environmental impact of clothing comes from three different stages of production: the impact of producing the fabrics from which clothing is made; the impact of moving those fabrics around, turning them into garments, and selling them; and the impact of clothing disposal.

Fabrics

Fashion’s environmental footprint is mostly from manufacturing textiles – so, growing or making, then spinning, dyeing, and finishing the fabrics.[34] Examining the environmental impact of clothing means looking at the different fabrics that make up our clothing. The most commonly used fabrics in clothing today are cotton and polyester. They make up 75% of the global fibre market.[35]

Polyester

Polyester is everywhere. It is present in 60% of clothing.[36] There has been a 157% increase in the use of polyester between 2000 and 2016.[37] That is because polyester is the backbone of fast fashion: “it is the cheap, easy-to-produce material that an industry built on low price and speed depends on.”[38]

Polyester is plastic. It is made from fossil fuels, which are non-renewable and contribute to climate change. The demand for polyester and other plastics drives investment in petrochemical refining.[39]

Polyester has a huge waste problem. Because it is plastic, polyester does not readily biodegrade. And we really have no plan for what to do with the massive volumes of polyester we are producing. Right now, only a very small amount of polyester clothing uses recycled plastic, and typically this is from plastic bottles rather than plastic clothing.[40] And of course, go back to our laundry episode to hear more about how it sheds plastic microfibres.

Given that polyester is everywhere, if you want to buy the best version of the stuff, try to seek out recycled polyester or polyester that is certified hazardous substances free.[41]

Other synthetics – Spandex, Nylon, Acrylic, Polyurethane, PVC

There is a variety of synthetic fibres in clothing, and they are all slightly different. Nylon is present in 5% of clothing, making it the second most common synthetic fabric, next to polyester. Acrylic is the third most common synthetic material. It is present in 2% of clothing. It is a cheap alternative to wool. Spandex makes stuff stretchy. Polyurethane is used in things like coatings and faux leather

Most synthetics seem to have problems with carcinogens, and they all take a lot of energy to make.[42] As with polyester, Elizabeth Cline recommends looking for synthetics with safe-chemistry labels, as well as recycled synthetics.[43] She also recommends avoiding all polyvinyl chloride (PVC), which is used for vinyl and some faux leather, since it often includes a chemical that is linked to endocrine disruption.[44]

Cotton

Cotton makes up about a quarter of global fibre production.[45] The majority of cotton is grown in China, India, and the United States.[46]

Cotton can be tricky to grow, so usually it is farmed with a lot of pesticides and fertilized. As a result, cotton uses about 6% of all pesticides, which is more than any other major crop.[47] Twenty percent of insecticides are devoted to producing conventional cotton, even though it is grown only 2.5 percent of the world’s arable land.[48] The WHO has classified 8 out of 10 of America’s most popular cotton pesticides as hazardous.[49] These pesticides can poison workers, as well as the people and environment around cotton farms (when it gets into the air, water, and soil).[50]

Cotton is also super thirsty. Growing one kilo of conventional cotton requires 10,000 litres of water (2,600 gallons). And processing cotton requires even more: about 5,000 gallons for a t-shirt and a pair of jeans.[51] The good news is that organic cotton can be grown with up to 91% less irrigated water than conventional cotton.[52]

And almost 60% of all cotton is grown in water-scarce regions.[53] That means stuff like this happens…

The Aral Sea in Central Asia was once the world’s fourth largest lake, but today it has almost completely dried up. That is because in the 1950s the Soviets began using the rivers that feed the Aral Sea to irrigate surrounding agricultural area. It is a practice that has continued into today. As the Aral Sea has dried, it is releasing salts and carcinogens into the air, which has caused throat cancer and respiratory diseases for people in surrounding villages. How is this relevant to the fashion industry? Well, because the river is being used to irrigate 1.47 million hectares of cotton.

Where you can, try to find organic and/or fairtrade certified cotton, as well as recycled cotton.[54]

Viscose Rayon (Cellulosic Fabric)

This fabric type will show up on labels in a variety of ways, including viscose, rayon bamboo, modal, lyocell, eucalyptus, and Tencel. Some of these are identical and others are slightly different. But basically, all of these fabrics are made by chemically dissolving food from eucalyptus, beech, or bamboo trees; the chemical pulp is then reformed into a fibre.[55]Viscose or rayon (which are the same thing) makes up about 70% of this category of fibres.[56]

Cellulosic fabric and its compatriots are essentially a cheaper cousin to silk or cotton. Cellulosic fabric is also often marketed as ecologically conscious or sustainable, even though it may not be. So, you really have to be careful about greenwash with these fibres. There are some forms of viscose rayon that can be more sustainable (like lyocell).

Cellulosic fibres take a lot of energy to produce and the materials have a higher greenhouse gas impact than the manufacture of polyester or cotton.[57] They also produce a lot of waste: 70% of the tree becomes waste in the manufacturing process.[58]

And cellulosic fabric is driving deforestation. Ancient and endangered forests are being used in the manufacture of these fabrics. This includes the Amazon and Indonesia’s rainforests. But Canada’s boreal forests and Great Bear Rainforest are also being threatened by these practices. The NGO Canopy is working with clothing companies like Levi Strauss & Co., Marks & Spencer, and H & M to protect forests.

If you are going with a cellulosic fibre, try to look for lyocell (also called Lenzig Tencel), since it is the most sustainable cellulosic fabric. Look also for safe-chemicals certifications, and buy from brands that are working with Canopy.[59]

Wool and Leather

Although we did not focus on animal welfare in this episode, it is worth noting the environmental impact of animal-based fibres.

Leather has a big carbon, water, and land use footprint – we’ll do a full episode on leather, but let’s just mention that here.

Wool can be sustainable, or it can be bad for the environment – a lot depends on where it is produced and how the animals are raised.[60] Although there are different wools out there, sheep’s wool is 95% of the market.[61] Cashmere comes from goats.[62] Wool production can cause erosion when animals overgraze.[63] Cleaning raw wool creates high quantities of wastewater.[64] Also, it produces a lot of methane.[65] On the other hand, wool lasts longer than most other fabrics, so Elizabeth Cline recommends buying timeless wool products and mending them to make them last.[66] She also suggests buying organic and safe-chemicals-certified wool.[67]

Check out our Winter Gear episode to learn more about choosing between animal and synthetic materials.

Bast Fibres (Linen, Hemp, Jute, Ramie, Flax): Best Fibres

Linen is the oldest known fabric. It is a natural fibre, cultivated from the flax (linseed) plant. Together, bast fibres are about 5.5% of the global fibre market.[68] Bast fibres use less energy and fewer chemical inputs, so these fibres can be cultivated sustainably.[69] There are few environmental issues with purchasing these fabrics, but why not also look for recycled or organic bast fibres?[70]

Buying Conscious Fabrics

Whichever fibre you choose, there are a few certifications that you can look for to signal effort on one aspect of environmental stewardship.

The first set of certifications are safe-chemicals certifications, which guard against the use of hazardous materials. Some common safe-chemicals certifications include: Cradle to Cradle (C2C) Oeko-Tex, and Bluesign-approved.

Next, organics standards prohibit the use of pesticides. Some organics labels to look for in clothing include: Global Organic Textile Standard (GOTS), Organic Content Standard (OCS), and Cradle to Cradle (C2C) certified.

You can also look for fairtrade member and certified products. Fairtrade essentially means that the workers producing a product have been paid fairly and experience some level of safety in the workplace. See our sugar episode for more on fairtrade certification, but one label we will mention here is Fair Trade USA.

Garment Production and Distribution

Water Use

The fashion industry uses a lot of water. “If fashion production maintains its current pace, the demand for water will surpass the world’s supply by 40 percent by 2030.”[71]

Emissions

Fashion also has a big emissions footprint. Apparel and footwear production accounts for 8.1% of greenhouse gas emissions worldwide. And clothing production is growing at a swift pace, meaning that emissions from textile manufacturing are projected to grow by 60% by 2030.

Some companies try to use carbon offsets to improve their image, check our episode on this subject to see where we land on that.

Pollution and Hazardous Chemicals

We talked about plastic microfibres in our laundry episode. But it is worth remembering that synthetic fabrics pollute waterways when they break down in the washing machine.

In addition to plastic microfibres, toxic chemicals are a big problem in the clothing industry. 46 million tons of chemicals are used to process textiles annually, and ten percent pose a potential risk to human health.[72] Some are even linked to cancer.[73]That is a problem for worker health and the environment, as well as for us because chemicals can remain on the clothing that we buy.

In 2011 Greenpeace released a report revealing that suppliers of major clothing brands are polluting the Yangtze and Pearl River deltas with toxic, hormone-disrupting chemicals. The report focuses on pollution from two facilities in China (the Youngor Textile Complex and the Well Dyeing Factory Limited). Greenpeace took samples of wastewater discharges from the two facilities and found that alkylphenols and perfluorinated chemicals (PFCs) were present in the wastewater. These two facilities were linked to major brands including Abercrombie and Fitch; Adidas; Bauer Hockey; Calvin Klein; Converse; H&M; Lacoste; Nike; and Puma.

Greenpeace followed up this report with another one on the presence of nonylphenol ethoxylates (NPEs) in clothing. Their analysis of clothing bought from 15 leading clothing brands, and found that two-thirds tested positive for the presence of NPEs above the limit of detection.

Why are NPEs bad? NPEs wash off of the clothing and break down into nonylphenols, which then accumulate in the food chain. Nonylphenols are hella toxic. So even though NPEs are banned in some places… they can still end up in the water supply when people wash clothing produced with NPEs elsewhere.

Tools for Seeking Out Conscious Brands

If you are interested in finding conscious brands, there are some tools out there to help!

The Good on You App and website rates the ethics and sustainability of fashion brands. Done Good is a web directory of conscious fashion brands. You can buy directly from the website. Rank A Brand assesses and ranks consumer brands on sustainability and social responsibility. There is, of course, also Fashion Revolution’s Fashion Transparency Index, which focuses on supply chain transparency. (For more on this, see our very first episode!) And you can also consult the Ethical Fashion Report.

End-of Life

We, as a society, are throwing out so many clothes. Every second, the equivalent of one garbage truck of textiles enters landfill or is burned, which amounts to a $500 billion USD loss in value due to clothing waste. In the United States, 23.8 billion pounds of clothes are thrown in the garbage annually, which is about 73 pounds per person![74] Clothing is the fastest-growing category of waste in US landfills.[75]

In addition to the problem of waste from landfilling clothes, this can be an environmental problem. Natural fibres slowly decompose. When they are trapped in the landfill, they release methane, which is super bad for climate change.[76] Synthetic clothing can take hundreds of years to biodegrade, but the hazardous chemicals they are made out of can be released into the air or ground as they slowly break down.[77] For every 2 million tons of textiles we keep out landfills, we can reduce carbon emissions equivalent to taking 1 million cars off the road.[78]

Escaping Fast Fashion

Trying to incorporate ethics in clothing can be overwhelming. But the overall message to take is that we do need to reject the mentality of fast fashion, since the business model itself is causing a lot of problems.

More than 70% of the average wardrobe is going unworn.[79] Being more intentional about your wardrobe is an important first step. And, of course, just wearing what you have for longer is the biggest way to have an impact. But if you’ve got a fast fashion wardrobe full of shitty materials that wear out quickly, that can be tricky. So, what do you do?

You can work towards building a conscious closet.

The Conscious Closet

What is a conscious closet? According to Elizabeth Cline, author of The Conscious Closet: “A conscious closet is a wardrobe built with greater intention and awareness of our clothes, where they come from, what they’re made out of, and why they matter.”[80]

There are lots of different tools and strategies to build a conscious closet, and the mix that works best for you will be different than for everyone else. But Cline identifies three Fashion Personality Types that can help to guide you. Minimalists buy for keeps, have a more timeless look, and want to cut clutter from their lives. Style Seekers are maximalists; they want statement pieces and lots of change. Traditionalists are somewhere in the middle.

There are six components of a conscious closet:

1. For-keeps: clothes you already own, love, and want to keep wearing;

2. New-to-you: swapped, borrowed, handmade, hand-me-downs, resale, secondhand, thrifted, vintage;

3. Rentals;

4. Quality: timeless pieces that are built to last;

5. Better Big Brands: clothes by the big brands that are on the right path, compared to their peers; and

6. Conscious Superstars: the most pioneering, ethical, and sustainable brands.

Conscious Closet Inventory and Cleanout

Cline suggests starting with a Conscious Closet Cleanout, which is a good way to really examine what you own, how often you wear it (if at all), what it’s made of, et cetera. But this isn’t like Marie Kondo-ing your wardrobe. Cline wants to emphasize that you should not throw anything away.

We reproduced this impact inventory card from Elizabeth Cline’s book, The Conscious Closet. — We reproduced this impact inventory card from Elizabeth Cline’s book, *The Conscious Closet*.

Here are some quick tips for doing a conscious closet cleanout. First, purge by season. Focus on in-season clothes only. So, look at sweaters in winter and sundresses in summer. Your decision-making will be better this way. Also, it will be easier to responsibly deal with end-of-life (donation etc.) if the clothing is in-season. Next, if you love it, keep it. Don’t shame yourself for things you’ve already bought. Building a conscious closet takes time. Third, pay attention to what you wear most, and why they make you happy.

Eventually you will want to find your magic wardrobe number – how many clothes you need, which will be different for everyone. Cline suggests that minimalists can be happy with 50 pieces or fewer, but style seekers might want 250+ items and that’s okay. You can use a fashion fast or a capsule wardrobe to get a better sense of what your number is. De-cluttering your wardrobe is an important element of building a conscious closet, but you don’t want to go too far.

When deciding what to get rid of, here are a few tips. Aim for balance and look for things that go together. Look for pieces that don’t go with anything else. Then, either find a way to make them work or prune them. Cut back on trendy pieces. Learn from items you’ve never worn. When you are eliminating bad fabrics, focus on which fabrics wore out more quickly and what brands produced them. If you are even a little unsure, keep the item for a while and give it another go. And repair items if you can!

Reuse Plan

When you are getting rid of clothes, how do you deal with it responsibly? Cline calls this a “Reuse Plan”.

There are four different ways that you can consciously get rid of clothes, but you need to really think about the item, and which is the best fit.

1. Donate or give away: do that when clothes are in a clean and wearable condition.

2. Sell or swap: do this for your highest-value, on-trend, and in-season pieces when they are in pristine condition.

3. Repair: do it where you can and either keep it for yourself or put it in one of the first two categories.

4. Recycle: when items are worn-out beyond repair, do this.

Donations

Charities only sell about 20-25% of what we donate. The rest gets exported overseas or downcycled (turned into mattress stuffing, insulation, or rags). [81]

Exporting clothes sounds nice, but it is actually a big problem. Used clothes exports have tripled in fifteen years – the US exports 1.7 billion pounds of clothes annually.[82] Most exported clothes go to sub-Saharan Africa, where second-hand dealers distribute and sell it.[83]Although this sounds nice, the volume and low quality of the apparel that is donated means that those second-hand dealers aren’t able to make a living anymore; many are living in extreme poverty.[84] And ultimately a lot of this stuff ends up as garbage. One NGO found that 40% of all used clothing imported to Ghana is immediately landfilled rather than worn or resold.[85]

So, how can you donate effectively? Investigate first: make sure that you are giving to a reputable charity. Vet clothing donations bins. You can do this by looking for bins that are clearly marked with the organization’s name and going to their website. Find out what their acceptance policies are and where they send the clothes that they collect. Depending on what you are donating, you can often donate directly to those in need: homeless shelters, crisis centres, and churches. If you can meet a direct clothing need, this can help assure that your donation won’t end up in a landfill.

For example, Kristen’s building has a Diabetes Canada bin. The website says that their clothes are collected by the linked social enterprise National Diabetes Trust. It delivers clothing to Value Village, though, and they are not transparent about where unsold clothing goes. Kristen didn’t love this option.

Dress for Success Toronto is a charity that provides support, professional attire, and tools to help women achieve economic independence. Dress for Success international has a high (91.4%) charity rating. Kristen ultimately decided that this was the best option for the item she wanted to donate (a pair of dress pants).

It is also crucial that you follow basic used clothing etiquette. First and foremost: always, always, always clean your clothes first. It’s the best way to keep them from ending up as trash. Remove personal belongings from pockets. And tie your shoelaces together! That way the shoes don’t lose each other when they go through re-sorting. You should also mend and repair donated clothing whenever possible. Tears and stains often result in immediate landfilling: usually clothes aren’t getting repaired by the second-hand market. And never leave your donations outside unattended, because they can get rained on and then they will be landfilled.

Recycling

Most clothes are recycled through downcycling: the clothes you recycle are turned into lower-quality products like rags or insulation. That doesn’t solve the waste problem because these still eventually end up in a landfill. But it does increase the length of their lifespan, and that is good.

There are companies working on recapturing cotton that can be used again in exactly the same way as virgin fabrics, which is neat. Hopefully in the future that will be possible and affordable!

For now, though, how do you recycle clothes responsibly? If you are donating your clothes to major charities or thrift shops, a lot of it is likely already being recycled.[86] But ask to make sure! Kristen asked her local Value Village and found out that they do not do this: unsold items get shipped to Africa, where they are most likely landfilled.

There are also in-store garment recycling options. Brands (like Patagonia) sometimes will recycle or repair their own clothing, taking responsibility for end-of-life. A few other brands offer to take and recycle clothing of all brands. Depending on where you live, you may also be able have municipal clothes recycling, so look into this.

In Toronto, where Kristen lives, there is not a municipal clothes recycling program. But H&M, American Eagle, Puma, and North Face all have recycling programs that will accept any brand of clothing. All four brands use the same company (I:CO) to sort and reprocess the clothes, so is very likely that it makes no difference which of these programs you use. Clothes donated through this program are most likely to be downcycled, assuming they are in good enough condition.

Selling and Swapping

If you want to resell your clothes, you have a few options. You can use an online service that takes on the process of selling clothes for you, like thredUP and the RealReal. You can try to sell clothes yourself online through websites like Poshmark. Or you can sell in person through consignment stores.

The types of clothing that do well in the resale market include: on-trend and recent purchases; luxury and designer brands; and in-season items. If you bought something but never wore it and the tags are still on, resale might be a good option – especially if it is from a high-end brand.

Bypass resale if your clothes are damaged; if they are basics; or if they are kids’ clothes, menswear, or workwear. These do not sell well.

You can also organize a clothing swap with friends or a community group. Cline has some suggestions in her book for setting up a clothing swap. But here is another article with quick tips.

Clothes Rentals

Clothing rentals can be a great option if you are the kind of person that needs a lot of trendy pieces in your wardrobe. There are lots of options for renting from clothes rental companies, as well as a few where you can rent items from your wardrobe.

There are basically two different kinds of clothing rental options: onetime rentals and monthly subscription plans. Rental companies will clean and repair clothes, so no worries there. With rentals, there are shipping and packaging concerns to think about. But this is minimal in comparison to the environmental impact of making clothes.

Your location will determine what your clothes rental options are. In Toronto, there are a few companies.

Dresst is a Toronto-based clothing rental subscription company. When you purchase a membership, you can rent a set number of items for each month. At the end of the month you return the item(s) and they clean it and rent it to someone else. Dresst charges $49/month for one item or $99/month for three items.

Fitzroy is a dress rental company in Toronto. If you are in need of a luscious party gown, this is a great option. Most of the rentals were around $100.

Reheart is a rental website where you can lend or rent. As a lender you get a cut of the profits from renting your item (less than 50%, but Reheart deals with cleaning et cetera). It can be a good way to de-clutter.

Escaping fast fashion is about valuing your clothes more, from the time you are deciding whether to purchase (or rent) them until you have responsibly disposed of the item. Try to think about clothes as an investment, rather than something disposable. Ultimately, you’ll save money and love your wardrobe more!

Endnotes

[1] Thomas, Dana. (2019). Fashionopolis: The Price of Fast Fashion and the Future of Clothes. New York: Penguin Press at p.1.

[2] Thomas, Fashionopolis at p.31.

[3] Thomas, Fashionopolis at p.31.

[4] Thomas, Fashionopolis at p.34.

[5] Thomas, Fashionopolis at p.35.

[6] Thomas, Fashionopolis.

[7] Thomas, Fashionopolis.

[8] Thomas, Fashionopolis at p.3.

[9] Cited in Thomas, Fashionopolis at p.36.

[10] Thomas, Fashionopolis at p.5.

[11] Thomas, Fashionopolis at p.35.

[12] Thomas, Fashionopolis at p.6.

[13] Thomas, Fashionopolis.

[14] Thomas, Fashionopolis at p.45.

[15] Thomas, Fashionopolis.

[16] Thomas, Fashionopolis.

[17] Thomas, Fashionopolis at p.47.

[18] Thomas, Fashionopolis at p.41.

[19] Thomas, Fashionopolis at p.40.

[20] Thomas, Fashionopolis.

[21] Shila Begum, worker at Rana Plaza, quoted in Thomas, Fashionopolis at p.57.

[22] Thomas, Fashionopolis.

[23] Thomas, Fashionopolis at p.55.

[24] Thomas, Fashionopolis at p.54.

[25] Thomas, Fashionopolis.

[26] Thomas, Fashionopolis.

[27] Thomas, Fashionopolis at p.6.

[28] Thomas, Fashionopolis at p.42.

[29] Thomas, Fashionopolis at p.50.

[30] Thomas, Fashionopolis.

[31] Thomas, Fashionopolis at p.51.

[32] Thomas, Fashionopolis at p.65.

[33] Thomas, Fashionopolis at p.65.

[34] Cline, Elizabeth. (2019). The Conscious Closet: The Revolutionary Guide to Looking Good While Doing Good. NY: Penguin Randomhouse.

[35] Cline, The Conscious Closet.

[36] Thomas, Fashionopolis at p.199.

[37] Thomas, Fashionopolis at p.199.

[38] Cline, The Conscious Closet at p.162.

[39] Cline, The Conscious Closet.

[40] Cline, The Conscious Closet.

[41] Cline, The Conscious Closet.

[42] Cline, The Conscious Closet.

[43] Cline, The Conscious Closet.

[44] Cline, The Conscious Closet.

[45] Cline, The Conscious Closet.

[46] Cline, The Conscious Closet.

[47] Cline, The Conscious Closet.

[48] Thomas, Fashionopolis at p.70.

[49] Thomas, Fashionopolis at p.70.

[50] Cline, The Conscious Closet.

[51] Thomas, Fashionopolis at p.71.

[52] Cline, The Conscious Closet.

[53] Cline, The Conscious Closet.

[54] Cline, The Conscious Closet.

[55] Cline, The Conscious Closet.

[56] Cline, The Conscious Closet.

[57] Cline, The Conscious Closet.

[58] Cline, The Conscious Closet.

[59] Cline, The Conscious Closet.

[60] Cline, The Conscious Closet.

[61] Cline, The Conscious Closet.

[62] Cline, The Conscious Closet.

[63] Cline, The Conscious Closet.

[64] Cline, The Conscious Closet.

[65] Cline, The Conscious Closet.

[66] Cline, The Conscious Closet.

[67] Cline, The Conscious Closet.

[68] Cline, The Conscious Closet.

[69] Cline, The Conscious Closet.

[70] Cline, The Conscious Closet.

[71] Thomas, Fashionopolis at p.71.

[72] Cline, The Conscious Closet.

[73] Cline, The Conscious Closet.

[74] Cline, The Conscious Closet.

[75] Cline, The Conscious Closet.

[76] Cline, The Conscious Closet.

[77] Cline, The Conscious Closet.

[78] Cline, The Conscious Closet.

[79] Cline, The Conscious Closet.

[80] Cline, The Conscious Closet.

[81] Thomas, Fashionopolis at p.194.

[82] Cline, The Conscious Closet.

[83] Cline, The Conscious Closet.

[84] Cline, The Conscious Closet.

[85] Cline, The Conscious Closet.

[86] Cline, The Conscious Closet.