Here are some quick tips for doing a conscious closet cleanout. First, purge by season. Focus on in-season clothes only. So, look at sweaters in winter and sundresses in summer. Your decision-making will be better this way. Also, it will be easier to responsibly deal with end-of-life (donation etc.) if the clothing is in-season. Next, if you love it, keep it. Don’t shame yourself for things you’ve already bought. Building a conscious closet takes time. Third, pay attention to what you wear most, and why they make you happy.
Eventually you will want to find your magic wardrobe number – how many clothes you need, which will be different for everyone. Cline suggests that minimalists can be happy with 50 pieces or fewer, but style seekers might want 250+ items and that’s okay. You can use a fashion fast or a capsule wardrobe to get a better sense of what your number is. De-cluttering your wardrobe is an important element of building a conscious closet, but you don’t want to go too far.
When deciding what to get rid of, here are a few tips. Aim for balance and look for things that go together. Look for pieces that don’t go with anything else. Then, either find a way to make them work or prune them. Cut back on trendy pieces. Learn from items you’ve never worn. When you are eliminating bad fabrics, focus on which fabrics wore out more quickly and what brands produced them. If you are even a little unsure, keep the item for a while and give it another go. And repair items if you can!
Reuse Plan
When you are getting rid of clothes, how do you deal with it responsibly? Cline calls this a “Reuse Plan”.
There are four different ways that you can consciously get rid of clothes, but you need to really think about the item, and which is the best fit.
1. Donate or give away: do that when clothes are in a clean and wearable condition.
2. Sell or swap: do this for your highest-value, on-trend, and in-season pieces when they are in pristine condition.
3. Repair: do it where you can and either keep it for yourself or put it in one of the first two categories.
4. Recycle: when items are worn-out beyond repair, do this.
Donations
Charities only sell about 20-25% of what we donate. The rest gets exported overseas or downcycled (turned into mattress stuffing, insulation, or rags). [81]
Exporting clothes sounds nice, but it is actually a big problem. Used clothes exports have tripled in fifteen years – the US exports 1.7 billion pounds of clothes annually.[82] Most exported clothes go to sub-Saharan Africa, where second-hand dealers distribute and sell it.[83]Although this sounds nice, the volume and low quality of the apparel that is donated means that those second-hand dealers aren’t able to make a living anymore; many are living in extreme poverty.[84] And ultimately a lot of this stuff ends up as garbage. One NGO found that 40% of all used clothing imported to Ghana is immediately landfilled rather than worn or resold.[85]
So, how can you donate effectively? Investigate first: make sure that you are giving to a reputable charity. Vet clothing donations bins. You can do this by looking for bins that are clearly marked with the organization’s name and going to their website. Find out what their acceptance policies are and where they send the clothes that they collect. Depending on what you are donating, you can often donate directly to those in need: homeless shelters, crisis centres, and churches. If you can meet a direct clothing need, this can help assure that your donation won’t end up in a landfill.
For example, Kristen’s building has a Diabetes Canada bin. The website says that their clothes are collected by the linked social enterprise National Diabetes Trust. It delivers clothing to Value Village, though, and they are not transparent about where unsold clothing goes. Kristen didn’t love this option.
Dress for Success Toronto is a charity that provides support, professional attire, and tools to help women achieve economic independence. Dress for Success international has a high (91.4%) charity rating. Kristen ultimately decided that this was the best option for the item she wanted to donate (a pair of dress pants).
It is also crucial that you follow basic used clothing etiquette. First and foremost: always, always, always clean your clothes first. It’s the best way to keep them from ending up as trash. Remove personal belongings from pockets. And tie your shoelaces together! That way the shoes don’t lose each other when they go through re-sorting. You should also mend and repair donated clothing whenever possible. Tears and stains often result in immediate landfilling: usually clothes aren’t getting repaired by the second-hand market. And never leave your donations outside unattended, because they can get rained on and then they will be landfilled.
Recycling
Most clothes are recycled through downcycling: the clothes you recycle are turned into lower-quality products like rags or insulation. That doesn’t solve the waste problem because these still eventually end up in a landfill. But it does increase the length of their lifespan, and that is good.
There are companies working on recapturing cotton that can be used again in exactly the same way as virgin fabrics, which is neat. Hopefully in the future that will be possible and affordable!
For now, though, how do you recycle clothes responsibly? If you are donating your clothes to major charities or thrift shops, a lot of it is likely already being recycled.[86] But ask to make sure! Kristen asked her local Value Village and found out that they do not do this: unsold items get shipped to Africa, where they are most likely landfilled.
There are also in-store garment recycling options. Brands (like Patagonia) sometimes will recycle or repair their own clothing, taking responsibility for end-of-life. A few other brands offer to take and recycle clothing of all brands. Depending on where you live, you may also be able have municipal clothes recycling, so look into this.
In Toronto, where Kristen lives, there is not a municipal clothes recycling program. But H&M, American Eagle, Puma, and North Face all have recycling programs that will accept any brand of clothing. All four brands use the same company (I:CO) to sort and reprocess the clothes, so is very likely that it makes no difference which of these programs you use. Clothes donated through this program are most likely to be downcycled, assuming they are in good enough condition.
Selling and Swapping
If you want to resell your clothes, you have a few options. You can use an online service that takes on the process of selling clothes for you, like thredUP and the RealReal. You can try to sell clothes yourself online through websites like Poshmark. Or you can sell in person through consignment stores.
The types of clothing that do well in the resale market include: on-trend and recent purchases; luxury and designer brands; and in-season items. If you bought something but never wore it and the tags are still on, resale might be a good option – especially if it is from a high-end brand.
Bypass resale if your clothes are damaged; if they are basics; or if they are kids’ clothes, menswear, or workwear. These do not sell well.
You can also organize a clothing swap with friends or a community group. Cline has some suggestions in her book for setting up a clothing swap. But here is another article with quick tips.
Clothes Rentals
Clothing rentals can be a great option if you are the kind of person that needs a lot of trendy pieces in your wardrobe. There are lots of options for renting from clothes rental companies, as well as a few where you can rent items from your wardrobe.
There are basically two different kinds of clothing rental options: onetime rentals and monthly subscription plans. Rental companies will clean and repair clothes, so no worries there. With rentals, there are shipping and packaging concerns to think about. But this is minimal in comparison to the environmental impact of making clothes.
Your location will determine what your clothes rental options are. In Toronto, there are a few companies.
Dresst is a Toronto-based clothing rental subscription company. When you purchase a membership, you can rent a set number of items for each month. At the end of the month you return the item(s) and they clean it and rent it to someone else. Dresst charges $49/month for one item or $99/month for three items.
Fitzroy is a dress rental company in Toronto. If you are in need of a luscious party gown, this is a great option. Most of the rentals were around $100.
Reheart is a rental website where you can lend or rent. As a lender you get a cut of the profits from renting your item (less than 50%, but Reheart deals with cleaning et cetera). It can be a good way to de-clutter.
Escaping fast fashion is about valuing your clothes more, from the time you are deciding whether to purchase (or rent) them until you have responsibly disposed of the item. Try to think about clothes as an investment, rather than something disposable. Ultimately, you’ll save money and love your wardrobe more!
Endnotes
[1] Thomas, Dana. (2019). Fashionopolis: The Price of Fast Fashion and the Future of Clothes. New York: Penguin Press at p.1.
[2] Thomas, Fashionopolis at p.31.
[3] Thomas, Fashionopolis at p.31.
[4] Thomas, Fashionopolis at p.34.
[5] Thomas, Fashionopolis at p.35.
[6] Thomas, Fashionopolis.
[7] Thomas, Fashionopolis.
[8] Thomas, Fashionopolis at p.3.
[9] Cited in Thomas, Fashionopolis at p.36.
[10] Thomas, Fashionopolis at p.5.
[11] Thomas, Fashionopolis at p.35.
[12] Thomas, Fashionopolis at p.6.
[13] Thomas, Fashionopolis.
[14] Thomas, Fashionopolis at p.45.
[15] Thomas, Fashionopolis.
[16] Thomas, Fashionopolis.
[17] Thomas, Fashionopolis at p.47.
[18] Thomas, Fashionopolis at p.41.
[19] Thomas, Fashionopolis at p.40.
[20] Thomas, Fashionopolis.
[21] Shila Begum, worker at Rana Plaza, quoted in Thomas, Fashionopolis at p.57.
[22] Thomas, Fashionopolis.
[23] Thomas, Fashionopolis at p.55.
[24] Thomas, Fashionopolis at p.54.
[25] Thomas, Fashionopolis.
[26] Thomas, Fashionopolis.
[27] Thomas, Fashionopolis at p.6.
[28] Thomas, Fashionopolis at p.42.
[29] Thomas, Fashionopolis at p.50.
[30] Thomas, Fashionopolis.
[31] Thomas, Fashionopolis at p.51.
[32] Thomas, Fashionopolis at p.65.
[33] Thomas, Fashionopolis at p.65.
[34] Cline, Elizabeth. (2019). The Conscious Closet: The Revolutionary Guide to Looking Good While Doing Good. NY: Penguin Randomhouse.
[35] Cline, The Conscious Closet.
[36] Thomas, Fashionopolis at p.199.
[37] Thomas, Fashionopolis at p.199.
[38] Cline, The Conscious Closet at p.162.
[39] Cline, The Conscious Closet.
[40] Cline, The Conscious Closet.
[41] Cline, The Conscious Closet.
[42] Cline, The Conscious Closet.
[43] Cline, The Conscious Closet.
[44] Cline, The Conscious Closet.
[45] Cline, The Conscious Closet.
[46] Cline, The Conscious Closet.
[47] Cline, The Conscious Closet.
[48] Thomas, Fashionopolis at p.70.
[49] Thomas, Fashionopolis at p.70.
[50] Cline, The Conscious Closet.
[51] Thomas, Fashionopolis at p.71.
[52] Cline, The Conscious Closet.
[53] Cline, The Conscious Closet.
[54] Cline, The Conscious Closet.
[55] Cline, The Conscious Closet.
[56] Cline, The Conscious Closet.
[57] Cline, The Conscious Closet.
[58] Cline, The Conscious Closet.
[59] Cline, The Conscious Closet.
[60] Cline, The Conscious Closet.
[61] Cline, The Conscious Closet.
[62] Cline, The Conscious Closet.
[63] Cline, The Conscious Closet.
[64] Cline, The Conscious Closet.
[65] Cline, The Conscious Closet.
[66] Cline, The Conscious Closet.
[67] Cline, The Conscious Closet.
[68] Cline, The Conscious Closet.
[69] Cline, The Conscious Closet.
[70] Cline, The Conscious Closet.
[71] Thomas, Fashionopolis at p.71.
[72] Cline, The Conscious Closet.
[73] Cline, The Conscious Closet.
[74] Cline, The Conscious Closet.
[75] Cline, The Conscious Closet.
[76] Cline, The Conscious Closet.
[77] Cline, The Conscious Closet.
[78] Cline, The Conscious Closet.
[79] Cline, The Conscious Closet.
[80] Cline, The Conscious Closet.
[81] Thomas, Fashionopolis at p.194.
[82] Cline, The Conscious Closet.
[83] Cline, The Conscious Closet.
[84] Cline, The Conscious Closet.
[85] Cline, The Conscious Closet.
[86] Cline, The Conscious Closet.