History of Veganuary
Veganuary is a campaign started by a British charity with the same name that was founded in 2014. In 2019, the nonprofit says that 250,000 people took the pledge to try a vegan diet. Veganuary also draws participation from 500 companies, and it has become a hub for launching plant-based products and menus. Veganuary is also supported by Joaquin Phoenix, who lobbied for the all-vegan menu at this year’s Golden Globes. The campaign also aims to raise awareness and to mobilize people into a mainstream vegan movement.
Why veganism?
Although there is a wide spectrum of vegans that have different justifications for their lifestyle choice, most vegans view animal welfare as one of the main reasons behind their choice. From an animal welfare perspective, vegans argue that vegetarianism just doesn’t cut it: dairy and egg family can be just as bad or worse for animal welfare.
The strongest version of the argument says that we shouldn’t use animals as an end at all – so some vegans view it as wrong to even, say, shear a very happy sheep for wool. But most vegans focus on the very real contemporary horrors of our modern food, clothing, and cosmetics industries. The famous historian Yuval Noah Harari (author of Sapiens and Homo Deus), called animal farming “the worst crime in history”.[1]
And many vegans explicitly take aim at the idea that humane meat is possible. Many of today’s “humane” standards, like cage-free eggs, still leave animals in cruel conditions.
What about wild game? A lot of vegans have ethical issues with killing animals at all, but many will grant that this is a lesser harm than factory farming. However, from an environmental perspective, vegans will often point out that it would be impossible to feed the planet if everyone was consuming this kind of ‘humane’ meat (at least, in anywhere near the quantities that we do today). So, in some sense buying wild game or humane meat from local organic farms is a kind of modern indulgence for privileged aspects of society.
Veganism and whiteness
But the vegan movement has run into some issues of its own when it comes to race and inclusivity.
For Indigenous people, hunting is a traditional way of life. Especially given the trauma that has been inflicted upon these populations continually since colonization, the ability to connect to traditions is an important part of cultural healing and resilience. Indigenous peoples will also point out that environmental stewardship and respect for the land and animals is embedded in their cultural traditions. So, from their perspective hunting is a morally justifiable part of their way of life. It’s also a crucial component of food sovereignty for Indigenous communities.
This is where vegan activists have sometimes come into conflict with Indigenous people. From an Indigenous perspective, some vegan activists have a White Animal Savior complex, which is inherently anti-indigenous. For example, in 2017 animal activists targeted a new Indigenous-owned and -operated restaurant in Toronto because it had seal on the menu. This was despite the fact that the restaurant (Kū-Kum Kitchen) made a point of vetting the hunters from whom they sourced their seal meat. For more on this issue, check out the documentary Angry Inuk.
More generally, vegan activism has also been criticized for racism against other communities. In 2003 PETA released an ad that related the poultry industry to the Holocaust. Animal activists have made similar associations between animal farming and slavery.
We also need to talk about the connection between veganism and white nationalism, because Nazis ruin everything. Evidently, a sizable portion of white nationalists are vegan. This has something to do with the concept of “blood and soil” that is a bedrock of white nationalism. Apparently, Hitler was famously vegetarian, which I just learned. But if you recall the uncomfortable association between early vegetarianism and eugenics, it’s not all that surprising.
Finally, until recently been a lack of BIPOC representation in animal rights organizations. As this is starting to change, animal rights activists are becoming attuned to the need to become more intersectional. That means thinking seriously about oppression and developing strategies that are more inclusive.
If you want to be a woke vegan, Gloria Oladipo offers a few tips in an article she wrote for Afropunk. First, non’t culturally appropriate – vegan versions of cultural dishes should come from members of that culture. Next, support initiatives that make plants more accessible – food deserts are often in racialized communities, and solving that problem should be a first focus. Third, feature more BIPOC vegans. (Actually, polling has found that Black and Latinx Americans are vegetarian in roughly the same proportions as white Americans.[2] BIPOC individuals should be represented and should have leadership roles in the movement). And finally, show up for BIPOC causes – acknowledge that BIPOC go through a lot and be an ally.
A friendlier, more inclusive animal-free movement?
That new inclusivity focus has already benefited the movement immensely by underscoring the need to focus on institutional change, rather than individual lifestyle choices. This is one of the core points that Jacy Reese makes in his book, The End of Animal Farming. So, rather than shaming individuals for eating meat, the animal-free movement is now focusing on shaming factory farms and pushing for institutional change.[3] Reese argues that this is actually more efficient because it helps people to overcome status quo bias and mobilizes a wider base of support.
This is helpful from a strategic perspective because most people already think factory farming is bad; they just feel overwhelmed by the problem and powerless to change things. 32% of Americans believe “animals deserve the same rights as people to be free from harm and exploitation” and another 62% believe they deserve “some rights”, according to a 2015 Gallup poll.[4] The increase in pro-animal rights attitudes over the 1990s and early 2000s is generally attributed to: urban pet ownership, cosmopolitanism, feminism, and religious trends (secularization and the increasing popularity of pro-vegetarian religions like Buddhism). In California, Proposition 2 (a ballot initiative to ban animal confinement in small spaces) drew the highest positive turnout for a citizen initiative in the state’s history.[5]
Tactics like animal farm investigations have also helped, by exposing the conditions in factory farms. The first modern animal farm investigation was carried out in 1992 on a foie gras farm, exposing force-feeding. In the late 1990s and early 2000s these investigations became increasingly popular. “A 1998 PETA investigation of a pig-breeding farm led to the first felony indictments ever for cruelty to farmed animals”.[6] The Humane Society of the US “released a ground-breaking undercover investigation of a California slaughterhouse” in 2008.[7] As these investigations gained prominence, the meat, dairy, and egg industries started to lobby for “ag-gag” laws to limit the ability of activists to document animal farm operations.[8]
Veganism as a Dietary Choice
Vegans don’t eat animals or animal-derived products. This obviously includes meat, fish, poultry, dairy, and eggs. But one of the most difficult things about going vegan is navigating all of the secret animal products in our food.
Animal-derived ingredients
PETA has a comprehensive list of animal-derived ingredients. Dummies.com also has a list. Theirs doesn’t include everything on the PETA list. But it has an easy-to-use layout.
Some of the most common animal-derived ingredients include:
o Beeswax and honey;
o Casein (a milk protein derived from animal’s milk), calcium caseinate, sodium caseinate;
o Confectioner’s glaze, resinous glaze, shellac, natural glaze, pure food glaze (comes from a hardened resinous material secreted by the lac insect);
o Gelatin (a gelling agent derived from animal collagen);
o Isinglass (a clarifying agent used in making wine and brewing beer, derived from fish bladders);
o L. cysteine (a dough conditioner in some pre-packaged breads and baked goods, often sourced from feathers or human hair);
o Whey (the liquid that remains once milk has been curdled or churned and strained);
o Carmine (used as a red dye, this is from ground cochineal scale insects);
o Lactose, saccharum lactin, d-lactose (I found this in chips a lot; it’s essentially a milk sugar);
o Vitamin D3 (not all, but most Vitamin D3 is derived from fish oil or the lanolin in sheep’s wool) and omega-3 fatty acids (similarly, mostly derived from fish but vegan alternatives are available); and
o Additives beginning with E (e.g. E904) are often animal-derived.
Veganism tips and tricks
